JoWUA

Abstract

This study examines the global development of video streaming as a research topic and finds a recent decrease in published research after a significant growth in 2015. The study suggests that scholars should conduct more comprehensive studies on video streaming and use bibliometric data to gain deeper insights into marketing literature. The incorporation of video streaming in education has made it more accessible and flexible, and it has been shown to improve academic performance. This study conducted a comprehensive literature review using bibliometric analysis to analyze the published research on video streaming.