JoWUA

Abstract

In the 21st century, environmental degradation is a primary concern. Green Supply Chain Management (GSCM) acts as a decisive industrial instrument, mitigating the environmental deterioration stemming from supply chain operations. To implement GSCM effectively, manufacturing industries need to recognize these barriers and eliminate them in the early phases of the implementation process. For effective implementation of GSCM practices manufacturing industries must have to move beyond simply recognizing barriers to strategically prioritizing those that pose the utmost impediment. Acknowledging the necessity to conquer obstacles to GSCM in manufacturing, this research systematically identifies barriers with intensive review of existing literature and insights from industrial experts. The fuzzy-TOPSIS methodology is then applied to focus on these barriers, integrating the major four perspectives: government, industry, environment, and the general public to offer a comprehensive understanding. The study's findings demonstrate that the paramount barrier to GSCM execution in the Indian manufacturing environment is "no/low return from investment". This is followed in significance by the "lack of government support". The barriers deemed least critical are "unwillingness to share trade information" and "deficient coordination between internal departments". The implications of these rankings can be further explored to develop targeted strategies. The managers, policymakers, and decision-makers can address these barriers on the basis of their merit for successful adoption of GSCM techniques at an early stage.