In the evolving landscape of educational technology, immersive virtual reality (IVR) has emerged as a promising tool to enhance safety education for primary school students. Traditional fire safety methods, while foundational, face challenges in engaging young learners actively. This study aims to comprehensively investigate the intricate dynamics of integrating IVR technology into fire safety education for primary school students. By examining students' perceptions, assessing engagement levels, and evaluating learning outcomes, the research seeks to offer nuanced insights into the potential benefits and challenges associated with VR-based safety education. Conducted as a qualitative study, 25 semi-structured interviews were performed with primary school students (Grades 4-6 in China), employing a three-step thematic analysis. The research explores students' experiences with IVR fire safety simulations, comparing them with traditional methods, and addressing practical considerations for integration. Preliminary findings suggest positive perceptions, heightened engagement, and improved learning outcomes among students exposed to VR simulations. Practical challenges, including logistical considerations, were identified. The comparison with traditional methods illuminated strengths and weaknesses, guiding educators and policymakers. This research contributes to the intersection of education and technology by offering novel insights into the potential of IVR simulations in fire safety education. The study's significance lies in informing pedagogical practices, addressing practical challenges, and promoting safety awareness among primary school students, guiding future educational technology initiatives.