JoWUA

Abstract

This study examines how AR, virtual text, and AI in future museums affect visitor engagement, knowledge acquisition, emotional response, and social interaction. The study uses econometrics equations, text analysis, thematic qualitative data analysis, and agent-based modelling. The economic models show that virtual text type, depth of knowledge, personalization, accessibility options, and AR museum experiences increase visitor engagement, knowledge, emotional response, and social interaction. Thematic analysis displays visitor viewpoints such as AR curiosity, personalization, and cultural significance, while correlation matrices indicate their relationships. Bayesian econometrics, text analysis, thematic qualitative data analysis, and agent-based modelling are used to explore museum visitors' interactions with augmented reality, virtual text, and AI-enhanced information systems. These devices improve visitor engagement, social connection, emotional response, and information collection. Self-reported data biases, context biases, and rapid technological advancement limit the study. Museums can benefit from user-centric technology, AR, personalization, and cultural knowledge. The main findings reveal that these technologies significantly increase museum visitors, emphasizing that future museum administration and design must carefully adopt new technology. The findings may affect museum staff, designers, and decision-makers. Learning important technology factors improves AR, virtual text, and AI-enhanced information system design and deployment decisions. UX design prioritizes visitor choices, while immersive and integrated displays connect museum experiences. These practical implications force museums to actively and practically integrate technology to stay relevant. The project's findings, practical insights, and visitor experiences will improve future technological and cultural organisation research. The whole process contributes to the discussion on how emerging technologies affect museum experiences and innovation and decision-making in the ever-changing cultural heritage context.