- Dr. Walaa Saber Ismail
Assistant Professor, Business Information Technology Department, Liwa College.
walaa.saber@lc.ac.ae 0000-0002-4074-0156
Human-Centric AI : Enhancing User Experience through Natural Language Interfaces
AI has significantly altered the way humans interact with technology. It is important to observe the impact of Natural Language Interfaces (NLIs) on user experiences in Human-Centric AI across various industries. Therefore, we specifically focus on the influence of Human-Centric AI and user interactions within AI chatbots in the United Arab Emirates (UAE). The aim of this study is to assess the factors that influence the acceptance of AI, examine its practical implications across different industries, and offer valuable insights for the responsible development of AI. A quantitative survey methodology was employed, involving 230 participants in the UAE. The research design, data collection, and analysis followed the Unified Theory of Acceptance and Use of Technology (UTAUT) model, which emphasizes performance expectancy, effort expectancy, social influence, and facilitating conditions. The survey encompassed a variety of participants from various organizations, with a majority expressing positive attitudes towards AI chatbots. The survey found that 80% of users agreed that AI systems improve task efficiency, 84% believe they help achieve goals, and 84% view them as practical. According to 75% of participants, the social impact is strongly influenced by AI chatbot system adoption. However, 80% understood the relevance of organizational infrastructure and favorable conditions. In particular, 72% of users stated that Natural Language Interfaces transform, indicating satisfactory user experiences. These features demonstrate the influence of Human-Centric AI adoption and its use in different organizations. Natural language interfaces play a critical role in improving human-centered AI user experiences, investigating theoretical issues and real-world applications, and providing guidance for the ethical use of AI.