JoWUA

Abstract

With the rapid development of information technology and the arrival of the significant data era, the application of extensive data analysis in various fields is becoming more and more widespread. Taking the Chinese art song market as a research object, this thesis explores the application of big data analytics. It examines its impact on market trends, consumer behavior, and artists' creations. By collecting and analyzing a large amount of data, including the playback volume of music platforms, the percentage of consumer use and system algorithms, and other indicators, this thesis reveals the overall dynamics of China's art song market and consumer preferences and devises a music recommendation system to provide decision-making support for artists and producers, and a scientific basis for marketing. The study found that the total market in 2020 increased by nearly 70% compared to 2018, with the most significant growth between 2016 and 2017, reaching 5.1 billion yuan; people under 30 accounted for 69% of the consumer market. Therefore, by monitoring and analyzing market data, we can promptly discover market changes and new trends, provide artists and producers with accurate market forecasts, and provide scientific basis and guidance for market decision-making and artistic creation.